Originally at http://tracking.feedpress.it/link/9375/3087613
Posted by randfish
[Estimated read time: 9 minutes]
Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today’s Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both.
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about linking externally and linking internally, and some of the risks and rewards that are involved.
So some of you probably have seen April 11th, Google made this big move. They sent out a bunch of penalties to, well, a noticeably large number of websites — it was covered on a bunch of the SEO forums and in the SEO news — basically saying, this is Google sending out these warnings saying, “You are linking to unnatural looking sites or in unnatural patterns, and we’ve noticed and we think that those links shouldn’t be there. We may be penalizing your site, or we may not be passing PageRank or other types of link mechanisms, link value through your website anymore.”
This isn’t the first time Google has done this. They’ve done it many, many times over the last 10, 15 years. We’ve seen plenty of this. This was just another explosion in that.
It is also the case that we’ve seen some other cool things on the other side of the aisle, which is Google rewarding internal links in a way we had not seen previously. In fact, some cool experiments were done recently — hopefully they’ll be…
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