Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/rXtZS5qYm5M/marketers-you-dont-need-be-every-digital-channel

There’s no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out – which can mean something sort of complicated.

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