Millennials Want Socially Responsible Marketing, and Ad Agencies Are Responding

Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/DJYHuGW3h5Q/millennials-want-socially-responsible-marketing-and-ad-agencies-are-responding

An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.…

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