Originally at http://tracking.feedpress.it/link/9375/3303868

Posted by dudleycarr

[Estimated read time: 3 minutes]

At the end of last year, we launched Moz Local Insights, and then I read this comment on Phil Rozek’s blog:

“To be honest, we’ve been finding issues in the citation quality — it seems like their directory partners are changing up how they update information and not keeping stuff as consistent as we’d all like. I’d like Moz to focus on that and make that rock solid first — because right now, we really can’t rely on the results we’re getting from InsiderPages and SuperPages (for example). And listings that were “fixed” magically get unfixed weeks later — I don’t think this is Moz’s fault, but I do think they want to have a “red alert” feature when something gets broken that was previously resolved.”

Well, that wasn’t the comment I was looking for when we launched an important addition to Moz Local. But where there’s smoke, there’s fire. We took that blog comment and other feedback to heart, and we’ve spent our time since Insights launched on just this.

So how did we put out this fire? Well first, here’s a bit of backstory:

When Moz Local launched two years ago, the bubbles next to each listing in the dashboard were to let customers know that Moz Local was working for them. We provided simple transparency into how things were working with each of our partners.

Screenshot of a listing for "Holy Donuts," with the accuracy bubbles filled in

The bubbles are popular, but they also raise two questions:

Why isn’t my listing accurate on X partner?
What goes into determining whether my listing is accurate for a given partner?
Better distribution

In February, we started the process of figuring out why our bubble gun wasn’t producing green bubbles. Hundreds of emails with partner…

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