Originally at http://tracking.feedpress.it/link/9375/2444522
Posted by Cyrus-Shepard
Howdy Moz Fans,
After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer.
Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced me to amazing coworkers and industry folk around the world. I’m truly grateful for this experience.
Since my first YouMoz post was accepted for publication by Jen Lopez before I even worked here, I’ve done my best to share SEO tips and tactics to help people advance their marketing and improve online visibility. These posts are truly the thing I’m most proud of.
Time for one last SEO tip, so I hope it’s a good one…
SEO white lies
The beauty of SEO is that, instead of pushing a marketing message onto folks who don’t want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It’s pull vs. push.
Works like magic. Customers come to you.
Let’s begin this process by telling a lie.
“Content is king.”
Bull hockey. The king doesn’t rule jack squat. A truer statement is this: If content is king, then the user is queen, and she rules the universe. Let’s say that again, because this is important.
“The user is queen, and she rules the universe.”
Google only cares about your content inasmuch as it answers the user’s search query. Search results are not a collection of “good” content; they are a ranked list of content that best satisfies what the user is looking for.
Here’s a typical process many SEOs use when building content:
Conduct keyword res…
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