Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/r68okhVqlFM/new-google-research-can-long-tail-covered-without-broad-match-240764

Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest.

The post New Google Research: Can The Long Tail Be Covered Without Broad Match? appeared first on Search Engine Land.

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