Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Gm6wz1Xdyy0/new-study-state-employee-advocacy-2015

Employee advocacy is the promotion of a firm’s brand by its employees. But it goes much deeper than that. It’s a culture of believing in the content a firm produces and seeking out opportunities to spark discussions on social networks with other individuals who share similar passions or interests. In short, employees become a firm’s brand ambassadors in the digital marketplace.

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