Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/hl-b1a7QhIY/next-level-social-media-advertising-what-you-need-know-stay-ahead-competition

While it is still possible to drive organic engagement on social media, platforms such as Facebook and Twitter have become much more savvy about how to best leverage the massive amount of potential their reach offers. This means that in order for your brand to stay ahead of the competition, you have to utilize social media advertising to ensure that your message reaches a high number of your target audience.

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