Originally at https://searchenginewatch.com/2016/05/18/nine-common-content-marketing-mistakes-and-how-to-fix-them/

Content marketing is vital to most businesses, with its success affecting many positions that complement each other. How do you ensure however that your strategy is effective?

78% of CMOs see custom content as the future of marketing, and this is only an example of how marketers value the rising focus on content.

However, there are many challenges to deal with until you create a successful content marketing strategy, so it’s time to start improving the chances of reaching the set goals by eliminating any common mistakes.

1. Not documenting content marketing strategy

According to Content Marketing Institute and MarketingProfs, 48% of B2B marketers don’t have a documented content marketing strategy. Only 35% of them have their strategy documented, which leads to a clear plan regarding their goals and their expectations from their efforts.

A documented content marketing strategy is a commitment that helps you stay focused both in short and long term, while it also gives you a better understanding of the content you’re creating, along with the set strategy.

content marketing documented

Source: Content Marketing Institute


Start by writing down your current strategy and organise your content with a content calendar for your daily and weekly planning, a content audit for the analysis of your content, a description of your audience personas and of course, a formal marketing plan that will explain your set strategy for your business.

If you want to read more about it, Chris Lake shared with us a very useful guide to starting a content strategy from scratch.

2. Content should serve a purpose (CTA)

Content marketing may be a popular term, but still, not everyone creates content with a sp…

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