Originally at http://tracking.feedpress.it/link/9375/3379119

Posted by Laura.Lippay

[Estimated read time: 9 minutes]

(header image photo by H.L.W. from the Blind Photographers Flickr Group.)

Happy Global Accessibility Awareness Day!

39 million people are blind. 285 million are visually impaired. 15% of the world’s population — over a billion people — have some form of disability.

Disabilities can come in many shapes and forms: physical, cognitive, visual, hearing. How does someone who is blind check their email? How does someone who can’t hear decipher any of the tens of millions of videos on YouTube? How do disabled students keep an upper hand when all of their classmates are using the Internet for research?

Many use assistive technologies to help with these tasks. Screen readers are like search engines in that they can’t see the content of a page, and instead rely on signals in the code to navigate the web and understand the content of a page.

In this, and in two follow-up posts, we’ll explore the overlaps between optimizing for search engines and optimizing for screen readers and assistive technologies. But first, let’s get a better understanding of what screen readers are all about.

In the video below, Kyle Woodruff navigates the web without his sight, quadriplegic web user Gordon Richins navigates the web without his hands, and Curtis Radford navigates the web without his hearing. You’ll see that they still face challenges because of the gaps between what assistive technology (AT) can do and what is actually built in a way that can be accessed and navigated by assistive technologies.

Because he’s so entertaining (even has his own Amazon series), I also must introduce you to Tommy Edison, The Blind Film Critic. See how he’s easily using Twitter and YouTube with the assistive technologies built into the iPhone.

Give it a shot

Here’s a simple way to try something like this out for yo…

Need help with your Digital Marketing? Fill out this form and see what we can do you for you and your Business http://nationwideseo.com.au/discovery-page/