Originally at http://tracking.feedpress.it/link/9375/2726828
Posted by MiriamEllis
[Estimated read time: 12 minutes]
When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeting these projects with confidence, creativity, and even genuine enjoyment!
Up ahead: a definition, a “don’t” list, a plan of action, and a landing page mockup.
Quick definition: What’s a local landing page?
Local landing pages (aka city landing pages) are pages you create on a website to highlight a geographic aspect of a business for its customers. Local landing pages are most appropriate for:
Service area businesses (SABs) that need to publicize the fact that they serve a variety of cities surrounding the city in which they are physically located. In this scenario, the goal of most local landing pages is to gain organic rankings for these service cities, as they’re unlikely to earn local pack rankings unless there is minimal geographic competition for the services offered.
Multi-location brick-and-mortar businesses that need to publicize the fact that they have more than one forward-facing office. In this scenario, the goal will often be to get multiple offices ranking in the local packs by linking from the Google My Business listing for each office to its respective local landing page on the company’s website. You may also achieve organic visibility, as well, depending on the competition.
Diminish your fear by knowing what to avoid
Knowledge is power. By avoiding these common pitfalls, you’ll feel confident knowing that you’re developing a new set of pages that will help your client…
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