Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/ImxZu0vvy_M/pinterest-cinematic-pins-boosting-brand-awareness-and-purchase-intent

Pinterest is talking up the performance of their cinematic pins advertising product, noting that they’re able to boost both brand awareness and purchase intent by 25%+. But as the platform puts more emphasis on selling, is it also moving away from its ‘social network’ roots?

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