Originally at http://tracking.feedpress.it/link/9375/2330887

Posted by Everett

If there has been one “SEO tactic” that we’ve seen work consistently throughout 2015, it’s the idea of pruning underperforming content out of Google’s index.

Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-supplied product descriptions. This is why it’s important to make distinctions between pruning off the site (i.e. removing) and pruning from Google’s index (e.g. a “Robots Noindex” meta tag).

In order to find these opportunities, it helps to first perform a Content Audit. This is not a how-to guide for doing content audits. For step-by-step instructions, refer to this tutorial here on Moz.

But there are some differences between auditing eCommerce content compared to other types of content, like blogs or resource sections. For example, when we use the phrase “eCommerce Content Audit,” we’re limiting the analysis to “catalog” content (i.e. Home, Categories, Products, and a few others). More content auditing tips specific to eCommerce websites can be found in the resources section at the end, and in this blog post.

Again, this isn’t a guide for doing content audits. Think of it more as a guide to pruning eCommerce catalog pages, which we find is the most important outcome of many such projects.

TABLE OF CONTENTS:

Why you should consider pruning your eCommerce site

Because our sites look like this:

The real reason you should prune your eCommerce site

Case studies

Pruning options

What to prune in an eCommerce content audit

Packaged resources

Other useful resources

This post was too long; I didn’t read it (TL;DR)

Why you should consider pruning your eCommerce site

There are two specific…

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