Originally at http://tracking.feedpress.it/link/9375/3631389

Posted by RuthBurrReedy

[Estimated read time: 16 minutes]

On February 17th, sports news and opinion blog SB Nation posted a longform story titled “Who is Daniel Holtzclaw?” The story, which took a sympathetic viewpoint on convicted rapist Daniel Holtzclaw, sparked a huge amount of controversy among SB Nation readers and garnered the blog a great deal of media attention. It took less than 24 hours for SB Nation to pull the piece, calling it “a complete failure.”

In the aftermath, SB Nation’s parent company, Vox Media, convened a panel of editors and journalists to investigate how a piece taking such a controversial stance on such a sensitive topic could have been published on the site without anyone saying “Hang on, is this a good idea?”

What does this have to do with digital marketing?

When I read the peer review report, I was expecting a fascinating glimpse into the inner workings of a very popular media site. What I wasn’t expecting was how many of the review’s findings were exactly the kinds of struggles, missteps, and roadblocks I’ve seen at my and my friends’ workplaces over the years. If you’re a startup, a rapidly growing business, or a company that relies heavily on technology for communication, chances are you have or will run into many of the same pitfalls that plagued SB Nation.

Regardless of your feelings about the case itself or SB Nation’s coverage of it, the Vox peer review has some valuable lessons on how a business can avoid inadvertently launching a product (or website, or piece of content) it’s not proud of. The entire peer review is worth a read, but I’ve pulled out the biggest lessons for businesses here.

Realistic production schedules

The Longform blog was publishing one longform piece of content every week, a pace that the peer review called “…a furious rate of output that’s not conducive to consistently excellent reporting and edit…

Need help with your Digital Marketing? Fill out this form and see what we can do you for you and your Business http://nationwideseo.com.au/discovery-page/