Originally at http://tracking.feedpress.it/link/9375/2250876

Posted by Dr-Pete

Earlier this year, Google rolled out the Related Questions feature (AKA “People Also Ask”). If you haven’t seen them yet, related questions appear in an expandable box, mixed in with organic results. Here’s an example from a search for “Samsung Galaxy S6”:

If you click on any question, it expands into something that looks like a Featured Snippet:

Currently, Related Questions can occur in packs of between 1–4 questions and answers. Here’s an example of a box with only one question, on a search for “lederhosen”:

Once expanded, a typical answer contains a machine-generated snippet, a link to the source website, and a link to the Google search for the question.

How common are related questions?

We started tracking Related Questions in late July on the MozCast 10K, where they originally appeared on roughly 1.3% of queries. Keep in mind that the MozCast set tends toward commercial queries, and the absolute percentage may not represent the entire web. What’s interesting, though, is what happened after that. Here’s a graph of Related Questions prevalence since the end of July:

You can clearly see two spikes in the graph — one measured on October 27th, and one on December 1st. As of this writing (December 10th), Related Questions appeared on about 8.1% of the queries we track. In less than 5 months, Related Questions have increased 501%. This is a much faster adoption rate than other Knowledge Graph features.

Where do the answers come from?

When you expan…

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