Originally at https://searchenginewatch.com/2016/03/30/remembering-klout-how-influence-has-changed-over-the-years/

I came across a tweet the other day from a follower giving a +K to another user, which serves as a reward for someone’s expertise, and it reminded me that Klout is still out there, although I haven’t visited it for years.

What is Klout?

It was back in 2008 when Klout was introduced to everyone as an online platform measuring social media influence. Klout aggregates a user’s performance (ranging from followers to engagement) among several social networks in order to calculate the Klout score, counting from 0 to 100, depending on the online influence someone has.

Although it wasn’t the only site that attempted to measure online influence, Klout quickly became popular for its measuring algorithm, which was a mystery for many years.


Image source: Garry McLeod

How we became obsessed with our score

It was in 2012 when Klout reached its peak popularity, as passionate social media users became obsessed with their Klout scores, looking for ways to improve their numbers and then use them accordingly as a way to prove their online credibility.

In fact, it was believed back then that a high Klout score could lead to great rewards, both in the online and offline world, and a new form of rising influence with endless opportunities.


Many companies were fascinated by this measurement platform that allowed them to separate the influencers from the average Internet users and they even turned a h…

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