Originally at http://tracking.feedpress.it/link/9375/2801601
Posted by Alex-T
[Estimated read time: 12 minutes]
Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy.
From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:
In the digital marketing industry, popularity doesn’t influence salability.
In the four digital marketing niches analyzed, I discovered:
SEO is still the most desirable service and it has the highest chance of leading to conversion.
Users want to know more about social media and content marketing, but they’re not ready to pay for it.
Users who are searching for PPC are the most likely to be converted.
After digging further into this article, you’ll discover which digital marketing services are the best to sell and why. Armed with this data, you’ll inform your strategy and have a leg up on your competitors.
Are the digital marketing services you’re selling the ones users are ready to buy?
Nowadays, we see how the digital marketing sphere is moving more and more towards content marketing and social media marketing (SMM). Everybody talks about these services — I’m no exception here. Moreover, there are plenty of digital marketers who are confident that without social media you can’t rank properly in Google (I’m not one of them).
However, it’s true that SMM and content marketing are now more important than ever. I was recently browsing through some BrightonSEO speeches and noticed that a substantial proportion of those talks were about content, SMM, copywriting, and even PR. I noticed the same situ…
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