Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
I’ve been obsessed with mastering them lately and today I’m going to reveal what I’ve learned.
Please note, this article was originally published earlier this month on the WordStream blog.
What Are Gmail Ads?
Gmail ads target users based on the account activity of their personal Gmail accounts and appear within the Promotions tab.
Formerly known as Gmail Sponsored Promotions, they’ve been around since 2013 and finally became available to all advertisers (for the second time, no less) in 2015.
So what do we really know about these native Gmail Ads? Quite a lot now, actually.
After collecting massive amounts of data for more than a year from spending a few million dollars on this ad format, this post summarizes my top seven most exciting findings on Gmail ads and my best recommendations for making the most of this AdWords format.
Gmail Ads tip #7: Raise CTR & QUALITY SCORE!
Hi, my name is Larry Kim, and I’m obsessed with Quality Score. We’ve researched the heck out of it – for AdWords, the Google Display Network, Twitter, and Facebook.
Guess what! Quality Score absolutely exists in Gmail Ads!
Gmail Ads doesn’t actually show you the Quality Score. In search ads, you can view the keyword-level Quality Score, whereas in Gmail you can’t see i…
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