Originally at https://searchenginewatch.com/2016/05/06/seven-most-interesting-search-marketing-news-stories-of-the-week/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week we have a bountiful collection of news, a heaving trove of stats and a swollen haul of insight from the last seven days.

These adjectives will make more sense in about one headline’s time.

Google AI is improving its conversational skills with… romance novels

Yep.

my fair viking

According to Buzzfeed – YES that’s where we get our intel from – for the past few months, Google has been feeding text from romance novels into its AI engine because the’ve determined that “parsing the text of romance novels could be a great way of enhancing the company’s technology with some of the personality and conversational skills it lacks.”

Buzzfeed also reports that the plan this seems to be working. “Google’s research team recently got the AI to write sentences that resemble those in the books.”

So expect your next Google search for a well reviewed local restaurant to include at least 12 synonyms for ‘throbbing’.

AdWords will launch redesigned AdWords on May 24th

And you can watch the launch live, if that’s the sort of thing you like doing with your time.

AdWords is being being redesigned for the mobile-first market and aesthetically will fall into line with its recently launched 360 suite.

Here’s a sneak peek:

Redesigned AdWords

You can get an early demo during the Google Performance Summit livestream on May 24th at 9:00am PT…

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