Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week we have a ton of updates from Google, who just can’t take a week off apparently, and a few interesting studies on content marketing and mobile search.
Google has removed PageRank from public view
If you’ve been using a PageRank tool in your browser than I’m afraid I have some bad news. It’s probably already gone.
As confirmed by Google’s Webmaster Trends Analyst John Mueller, Google is removing PageRank from its Toolbar.
PageRank will still be used internally by Google, but as trends continue towards machine learning and user experience, it’s questionable for how long this particular ranking factor, that hasn’t been updated for years, will even be a thing.
Early results of Google killing Right Hand Side Ads
Kenshoo has published new research revealing some early results from Google’s recent removal of Right Hand Side Ads.
Among the key revelations from the first week the change happened:
A one penny (or roughly 1%) decrease in CPC
Average position improved by 0.2, moving ads closer to the top of the page on average
Click-through rate (CTR) increased by one tenth of a percent, which represents a 7% increase over the previous week
Week-over-week changes to click and spend volume were ultimately within normal weekly variance, with a small increase in clicks and a smaller increase in spending due to the drop in average CPC
Google is migrating its blogs
In a recent statement John Mueller announced that, “Google is moving its blogs to a new domain to help people recognize when they’re reading an official blog from Google.”
This basically means all the official Google blogs will be moving from blogspot.com to googleblog.com.
<img class="aligncenter size-full wp-image-57733" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/03/goog…
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