Originally at https://searchenginewatch.com/2016/05/20/six-most-interesting-search-marketing-news-stories-of-the-week-2/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week we might as well rename the weekly round-up ‘a ton of new stuff from Google’, as there’s nothing but new products and announcements from the big G for as far as the eye can see.

Next week we’ll try and do an exclusive Ask Jeeves round-up.

Google I/O reveals the future of artificial intelligence

As Mike O’Brien reported this week, Google’s annual conference revealed plenty of product announcements and improvements, with artificial intelligence taking centre stage thanks to its new Google Assistant tool.

Google Assistant combines voice search with the rest of Google’s AI capabilities and integrates various other third party products including Uber, Fandango and OpenTable. “While Siri can tell you what time The Jungle Book is playing, you can’t actually purchase tickets through her.”


Other announcements from Google I/O

Mike already covered these in detail, but I’ll quickly run through the list again:

Google Home: an answer to Amazon Echo, which lets you control various aspects of your connected home.
Allo: a messaging app with Google’s AI built in. The suggested responses will be based on your past responses, in both text and image form.
Duo: a video-calling app that includes a live stream of the person calling, allowing you to potentially gauge their mood. Mostly furious probably.
Daydream: Google’s own virtual reality (VR) platform. Unlike Cardboard, which works with any smartphone, Daydream will only work on new phones with specially-built sensors and screens. It will contain VR versions of YouTube, StreetView and…

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