Originally at https://searchenginewatch.com/2016/05/13/six-most-interesting-search-marketing-news-stories-of-the-week/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week we have major updates from Periscope and interesting stats from Bing. Oh yeah and tonnes of new stuff from Google, because you know, it’s a weekday ending in ‘y’.

A quarter of all searches on Bing are voice searches

As reported by MediaPost, Bing has announced that 25% of searches on the Windows 10 taskbar using Bing are voice queries.

Also according to Rob Wilks, VP North America Search Sales at Microsoft Search Advertising, voice searches have become longer. “Text searches are between one to three words, compared with voice searches that have grown to between six and 10 words”

It won’t be long before the tone of your voice will be as important as the keywords you use…

“Search is bigger than keywords… Understanding the keywords is only a stepping stone. It’s no longer about the traffic it drives, but how marketers interpret the interaction through data.”

Until all those kids from Southern California confuse the algorithms with their rampant use of upwards inflection.

11-question-statement

Periscopes are now permanent and searchable

Periscope was once the perfect allegory of our time on Earth: transient and fleeting. Now with the introduction of a few new features, Periscope is now the perfect allegory for how we want every piece of information in the world accessible immediately and 24 hours a day despite the utter pointlessness of existence. Sorry, I’ve been listening to the new Radiohead album a lot this week.

You will now be able to search for broadcasts by title or topic, including #Travel, #Music, #Food and you’ll also be able to broadcast on …

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