Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This week we have a couple of updates from Facebook, an emphatic ’no we’re not going to take on Google’ from Wikipedia, what times of day you can bug the support team at AdWords and swearing.
Facebook adds new video metrics to Page Insight
From this week, Facebook’s Page Insights has been redesigned and now includes new video metrics much demanded from publishers.
Minutes Viewed: The total minutes of watch time spent on the video. This is one of the most requested video metrics from publishers, and we’re excited to make it available today.
10-Second Views: The number of times the video was viewed to 10 seconds. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
Sound-on vs. Sound-off: A breakdown between views with sound and views without sound is available for both Views and 10-Second Views.
According to the announcement, “the updated design also makes it easy for publishers to access more granular video performance data by clicking through individual metrics on the updated Insights view.”
Facebook’s Instant Articles will be opening up to all publishers
Instant Articles allow publishers to upload full articles to Facebook, with various interactive features, high quality video and images and 10 times faster loading speed than standard mobile web.
Previously this had only been available to a select few hundred (Buzzfeed, Slate, National Geographic) but as of April 12th this feature will be available to every publisher big or small.
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