Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Oh you’ve been away all week? Right, okay. Well sit down. We have some news.
Google’s been making some changes…
Google kills its Right Hand Side Ads
The inescapable news this week is of course Google AdWords removing all the ads from the right hand of its SERPs.
Now instead of seeing PPC listings, you’ll either see an odd blank space, or Product Listing Ads, or the standard Knowledge Graph for Ryan Gosling (or insert your current crush here – mine’s still Ryan Gosling).
The ramifications for the change are myriad, but the biggest change for user and marketer alike is the increase in PPC ads at the top of the SERP from three possible links to four.
And speaking of Google…
Google launches Accelerated Mobile Pages
Although we had been expecting the launch of AMP – Google’s open source initiative which aims to improve the performance of the mobile web – around now anyway, Google began rolling out AMP at the beginning of this week (Tues 23 Feb).
@sewatch Sure, try this one pic.twitter.com/HVjCg1CEPA
— Mark Chalcraft (@markchalcraft) February 23, 2016
As expected, pages enabled with AMP carry a symbol on their mobile search results to tell users they are faster loading pages. And you can probably be certain that this is a positive rankin…
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