Originally at https://searchenginewatch.com/2016/03/04/six-of-the-most-interesting-sem-news-stories-of-the-week-4/

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

This week, a slightly less tumultuous one then last week, but there’s still some juicy stats, intriguing updates and hot gossip.

AdWords CTR increases as Right Side Ads dropped

Possibly surprising nobody, Google dropping ads from the right sidebar has meant that the click-through rate has increased on paid search results at the top of the screen.

Mainly because that’s all we see now.

london hotel Google Search

Accuracast has taken a look at the CTR during the 7-day period before and after the change in ad placements on Google desktop search.

post right hand side ads purge ctr

It shows a large increase of 18.2% for ads in position 4, and substantial increases for position 1 and 2 (8.4% & 7.7% respectively).

adwords-right-ads

Interestingly, the only ad position where the CTR dropped after the change, has been for position 3.

According to Accuracast this is understandable, “as the third ad unit used to sit just above the organic search results. Now it’s in the middle of a block of ads, and is more likely to be skimmed over.”

Position 4 is the new position 3.

Facebook to favour live videos over recorded videos in the News Feed… kind of

In an announcement this week, Facebook has stated t…

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