Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/G9K64hYnxkA/smx-advanced-2016-recap-harnessing-sem-analytics-smarter-automation-252574

Columnist Christi Olson provides tips and advice from PPC experts on how search marketers can make SEM automation work for them.

The post SMX Advanced 2016 recap: Harnessing SEM analytics for smarter automation appeared first on Search Engine Land.

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