Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/tR_4fxNHEpk/social-advocacy-and-politics-its-academic-it-social

Talk to any professor and they will proudly tell you that they do academic research. They will happily tell you what their research is about and where it is published. Being academic is a badge of honor to them. Talk to the general public, on the other hand, and they will often equate “academic” with that obscure stuff generated in ivory towers with no connection to the real world.

This is clearly a marketing problem.

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