Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Y7pY2C0tifc/social-advocacy-and-politics-trumps-social-media-ground-game-conversion-factor

By now you probably know that I think there is a conversion factor between social media touches and votes. Just as campaign consultants have their conversion numbers for the number of door knocks, yard signs, handshakes and baby kisses are needed to secure one vote, there is a number for social media touches to one vote. I still don’t know the number, but each primary this season gives us another observation for our data set.

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