Originally at https://searchenginewatch.com/2016/06/08/softonic-com-is-hit-with-google-manual-action-for-thin-content/

Software and app portal softonic.com has been on the receiving end of a manual action from Google, meaning the site’s visibility has taken a hit. 

As covered by Juan Gonzalez on the Sistrix site, there’s a sharp decline in visibility towards the end of May:

visibility-index-softonic-com 1

The stats show a loss of visibility on various Google sites:

Google US (-40%)
UK (-33%)
Germany (-42%)
Italy (-61%)
France (-53%)
the Netherlands (-31%)
Spain (-45%)
and more…

The major loss in visibility is for Softonics’s biggest directory, /s/, which accounts for 40% of the entire domains visibility. The full list is here, but suffice to say it contains many of the site’s most popular downloadable assets.

Sistrix shows a massive hit for that directory around the beginning of the month:


Further investigation by Juan hints at the reason, thin content on category pages.

Indeed, Softonic has acknowledged the issue in tweets responding to the Sistrix article:

@SistrixES Sólo para aclarar: la acción tomada fue en relación a “thin content” y sólo afecta a nuestras páginas de resultados search. 1/2

— Jennifer Woodard (@jenternational) June 7, 2016

@SistrixES Como os podéis imaginar ya estamos trabajando para remediarlo. Gracias! 2/2

— Jennifer Woodard (@jenternational) June 7, 2016

To translate:

Just to clarify: the action taken was in relation to ‘thin content’ and only affe…

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