Originally at http://feeds.feedblitz.com/~/158574490/0/convinceandconvert~Sprint-Introduces-New-Pitchman-with-TheSwitchIsReal/

This Week in Realtime Media
Verizon Pitchman Switches to Sprint

Telecommunication companies are renowned for their endless wars against one another, but one wireless phone service carrier in particular has gained a new ally from one of its fiercest competitors.

Known for asking “Can you hear me now?” from various spots around the country, the glasses-wearing Verizon Guy (actor, Paul Marcarelli) has now teamed up with Sprint. His first new ad aired Monday night during the NBA Playoffs, sparking a firestorm of commentary on social media:

With Sprint having the top tweet around Marcarelli’s move, emoji usage within the discussion was very lively. As seen below, 💯 (in relation to Nielsen data) was at the center of the conversation…

…and the launch of #TheSwitchIsReal dominated among hashtags:

<img style='margin-right: auto;margin-left: auto' class="aligncenter" src="https://uberflip.cdntwrk.com/files/aHViPTYxNjQ0JmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmlt…

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