Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/AzSkeMImvc4/survey-under-40-percent-start-a-local-search-with-a-search-engine-240426

What we widely call “local search” is only partly about search engines. Finding local content and making offline purchase decisions is a multifaceted process that involves several categories of information and devices. That’s according a new survey and report from IDC and YP. The…

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