Originally at http://tracking.feedpress.it/link/9375/2560924
Posted by SarahBird
Longstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you’re a glutton for punishment.
So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross. Alright. Enough wallowing in self pity. Here we go!
Here’s how I’m organizing this post so you can jump around to whatever strikes your fancy:
Part 1: tl;dr 2015 was a strengthening year!
Part 2: Two 2015 strategic shifts
Part 3: Two invisible achievements
Part 4: The tough stuff
Part 5: Inside Moz HQ
Part 6: Performance (metrics vomit)
Part 7: The Series C and looking ahead
tl;dr: 2015 was a strengthening year!
2015 was a strengthening year. We grew customers, revenue, and product offerings. We also began some major tech investments that will continue to pay off in the years ahead.
With all the product launches comes increased opportunity in 2016, and also increased complexity. In the year ahead, you’ll see Moz delivering much more personalized onboarding, re-working the brand to accommodate our product families, changing up our customer acquisition flow, and investing in technologies and practices to speed up product development.
Two 2015 major strategic shifts
First, we’ve shifted from a one-size-fits-all product to crafted customer experiences.
The most visible strategic change is the move away from cramming every feature into one product, instead into crafted experiences. Our community and customers are diverse. The solutions we offer should be too.
We started 2015 with Moz Pro, Moz Local and our API business. We’re ending the year with two new products under out belt, Moz Content and Follo…
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