My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters, and we discovered that customer service is being massively disrupted.
Now the Edison team is back with a new edition of their annual Infinite Dial research (they partner with Triton on it) and they’ve found another disruptive force…..podcasting.
Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium.
To read all of the Infinite Dial findings (I very much recommend you do so) go here. The report is bursting with fascinating statistics, and not just about podcasts but also about online radio, streaming, social media, and beyond.
But considering we produce six podcasts for marketers and businesspeople here at Convince & Convert Media (and we’re starting to produce more and more shows for corporate clients, too) the podcast statistics nestled in The Infinite Dial are of particular interest. Here are the five most important data points to understand.
1. Podcast Listening Grew 23% Between 2015 and 2016
(highlight to tweet)
21% of Americans ages 12 and up have listened to a podcast in the past month. That is up from 17% in 2015. Monthly podcast listenership has increased 75% since 2013.
2. The Podcast Audience Is Bigge…
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