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The 6 Ways to Organize a Content Team

You know you need content – and probably more this year than ever before. But how do you organize your internal personnel to get all that content created, amplified, and measured?

According to our friends at RunDown there are 6 ways to do it.

They recently published their 2016 Content Report, based on a survey of 370 content and digital marketers.

You should definitely read the whole report (summary infographic below) as it’s chock full of interesting findings about what technology content marketers are using, how they do their work, and their biggest challenges.

(Also, if you want to demo their slick collection of content planning, production, management, and metrics apps, RunDown is giving Convince & Convert readers 10% off any app. Just go here and use the code: Jay)

The 6 Ways to Organize a Content Team

According to the survey, content teams are organized in one of these constructs:

1. Digital Content Team

100% dedicated to producing content across all digital channels. Reports to a senior exec responsible for all content.

2. Department

Content production is part of a larger group like advertising, PR, marketing, and has little or no personnel dedicated fully to digital content.

3. In-house Agency

Dedicated team that produces all online and offline content and creative.

4. Outsourced

Small, in-house team of strategy leaders that relies on external, agency resources to execute content creation.

5. Newsroom

A cross-functional team that leverages social, search, and other data to drive online content production in real-time.

6. Channel Teams

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