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Human Neural Passageways Crave Story

Kendall Haven is a trailblazer.

As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of discovering the catalytic power of story and how it can be used to influence, persuade, and change.

He’s also the award-winning author of two books, “Story Proof: The Science Behind the Startling Power of Story” and “Story Smart: Using the Science of Story to Persuade, Inspire, Influence, and Teach.”

“Story Smart” features the latest EEG lab research on the power of story and includes tools, structure, and yes, data to highlight the neural processes that occur when we encounter and engage with story.

With over thirty years of stage experience, Kendall is also a master storyteller himself.

This phenomenal story consultant and artist joins the Business of Story Podcast to shed some light on the dark and twisting neural passageways in our brains, and to illuminate why it is that, throughout generations, story holds so much sway there.

In This Episode

The scientific proof that story structure is a powerhouse of informational systems
The latest cognitive research on story engagement, story power, empathy, and influence
How to merge your themes and messages into powerful, effective stories
Kendall’s tried and true tools for filtering story through an active subconscious
Kendall’s Neural Story Net
How to think in story form
Audience modeling

 

Quotes From This Episode

“The story is the servant, the delivery vehicle. Stories engage. (highlight to tweet) The elements of story are what make people s…

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