Originally at https://searchenginewatch.com/2016/04/22/the-dangers-of-googlizing-your-site/

By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.

It is an undeniable fact that Google has the largest search market footprint in the world. As a result, there is an endless supply of resources and information about how to optimize search for Google. As such, I understand how important it is for website owners to make sure that their sites are optimized and perform well in Google search results.

However, by optimizing a site solely based on Google’s algorithm changes and abilities, you may actually be de-optimizing a site for other search engines. This de-optimization could devastate your site’s performance in some critical markets.

If a market like China is important to your business, you need to ensure that the changes you are making to improve Google performance also work well for a search engine like Baidu.


For Russia and some eastern European countries, it needs to work for Yandex.

Yandex Screenshot_600

There are many differences in SEO best practices among search engines including local regulations, domain, and hosting location. Below are some of the updates that you may have implemented or are planning to implement to your site that may ravage your organic search traffic from Baidu.

JavaScript and AJAX

Last year, Google confirmed it could crawl and index links and content within JavaScript and AJAX. This was of course great news to many website owners as it would help improve their site experiences.

Unfortunately, Baidu is not good at crawling and…

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