Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/TGvbYjY_mBU/importance-having-marketing-calendar-and-keeping-it-date

When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar.  The calendar is a document that maps out the dates (by calendar year) of when your firm’s marketing efforts will be carried out.  A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent.  It is a living document that you should revise and update as there are changes throughout the year. 

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