What is micro-UX?
Micro-UX refers to the tiny interactions with a website or app that are designed to delight the user, by making their digital interactions easier, more engaging and ultimately human.
Providing a good user experience is so vital to keeping visitors glued to your sites and products, and many of these animations or simple pieces of copy can really help engender a feeling of loyalty. Revealing that your brand actually has a personality and really cares about the human at the other end.
This is a list of just some of my favourites that I’ve discovered over the last 12 months, and I couldn’t have complied it without these excellent resources: Little Big Details and BrianLovin.com.
Royal Mail’s Postcode Finder
Find an address by typing your postcode into the search box, and watch as the drop down menu reveals a scrollable list of all possible options as you type.
AO has tonnes of brilliant UX features, but this is really clever… If you highlight the name of a product in order to copy and paste it, AO knows what you’re doing and says “we price match.”
If you high-five the monkey’s paw too much when your campaign is in the send queue, it goes red, and THEN if you click again it opens up MailChimp’s surprisingly addictive Fast Fives game. Go on, click it, you’ve earned a break. I won’t tell anyone 😉
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