Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/MKjfkE0SQiI/key-better-search-engine-rankings-2016

A mistake many people make with keywords is they look at keywords from their side of things – the industry side – instead of taking it from the searcher’s point of view. Here’s why search intent, and customer perspective, is crucial to the process.

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