Originally at http://tracking.feedpress.it/link/9375/2427109
Posted by jenstar
Webmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren’t aware of.
Here are what I consider to be the top new takeaways from Google about the Panda algorithm. These are all things that SEOs can put into action, either to create new, great-quality content or to increase the quality value of their current content.
First, the Panda algorithm is specifically about content. It’s not about links, it’s not about mobile-friendliness, it’s not about having an HTTPS site. Rather, the Panda algorithm rewards great-quality content by demoting content that’s either quite spammy in nature or that’s simply not very good.
Now, here are the most important things you should know about Panda, including some of the mistakes and misconceptions about the algorithm update that have confused even the expert SEOs.
Removing content Google considers good
One big issue is that many SEOs have been promoting the widespread removal of content from websites that were hit by Panda. In actuality, however, what many webmasters don’t realize is that they could be shooting themselves in the foot by doing this.
When performing content audits, many penalty experts will cut a wide swath through the site’s content and remove it. Whether claiming that X% of content needs to be removed to recover from Panda or that older, less fresh content needs to be removed, doing this without the proper research will cause rankings to decrease even further. It’s never a “surefire Panda recovery tactic,” despite what some might say.
Unfortunately for SEOs, there’s no magic formula to recover from Panda when it comes to the quantity, age, or…
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