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Nancy Duarte - Instagram

Teamwork Makes the Dream Work

Today, we have two phenomenal women on the Business of Story Podcast.

Nancy Duarte is the Principal of Duarte Inc., the largest design firm in Silicon Valley, not to mention the fifth-ranked women-owned firm.

She is a communication expert who has been featured in Forbes, Fast Company, Fortune, Wired, The Wall Street Journal, The New York Times, The Huffington Post, The L.A. Times, CNN and more. Her firm has had a hand in some of the most memorable visual brands in both business and culture.

Patti Sanchez, Duarte Inc.’s Chief Strategy Officer, is also the co-author of Nancy’s latest book, “Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols”. This new book reveals how the world’s greatest leaders use powerful communication to move ideas and teams forward.

Patti and Nancy have mastered the art of incorporating story patterns into business communications, and they join the Business of Story Podcast to share their signature toolkit and strategies for creating stories that drive goals and galvanize teams.

In This Episode

Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive
How to use story tension to persuade an audience
Powerful story and communication tools that leaders can use to galvanize employees and customers
Re-dreaming and refusing to be satisfied with the status quo of past successes


Quotes From This Episode

“It’s the job of a leader to light the way through communication that helps people understand where they are and where they need to go, and be confident they can take that next step forward.” —@Pa…

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