It’s All in the Long Game
Coming from a fine arts degree, moving into agencies, and finding his groove in social media, Jason Keath founded Social Fresh in 2008. As the CEO, he now consults with at least 5,000 different companies on social media strategy and development, as well as being a keynote speaker and constant resource quoted in publications all over the world.
He often encourages companies to think about the long-term relationships that are possible with the right fit of influence and advocate marketer partnerships.
Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy. From this desire to be an educational resource, the Social Fresh Conference was born as a yearly hub of all things new in the social media world.
In This Episode
How to use social media for influence marketing
How to build long-term relationships with influencers and advocates
Why it’s good to play with platforms
How to take influencers more seriously
Quotes From This Episode
“The cornerstone of how Social Fresh functions is finding the right partnerships, whether those are paid opportunities with a sponsor paying us or us paying an influencer, or whether it’s a trade opportunity, or just exchanging access sometimes with somebody else in the industry.” —@jasonkeath
“Early on, we found individuals and companies that allowed us to get in front of a specific audience and vice versa. I think those are always the best opportunities when it comes to an influencer marketing mentality.” —@jasonkeath
“The first part of influencer marketing for me is actually the research phase and finding the people that you …
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