Originally at http://tracking.feedpress.it/link/9375/3219311

Posted by sergeystefoglo

[Estimated read time: 10 minutes]

WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move.

When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated towards WordPress as their CMS of choice: it was easy to customize, even easier to maintain, simple to use, and did the job well.

It wasn’t until I started working with websites that were using Joomla or Drupal that I began to appreciate the simplicity and flexibility that WordPress offers. Don’t get me wrong, Joomla and Drupal are both great, but they require a lot more setup and learning beforehand (especially if your goal is to optimize the site for organic search).

What this post is about

This post is going to walk through the process of uploading and optimizing a blog post using WordPress and Yoast SEO. I’ll go into detail on both of these topics and provide you with a downloadable checklist that you can give to your team or use yourself.

Before we get started
Yoast SEO

While it’s true that there are a variety of SEO plugins available for WordPress, I prefer Yoast SEO and will be referencing it as an essential plugin for this post. If you don’t currently have Yoast installed, you can visit their website to download it or simply search for “Yoast SEO” in WordPress and install it directly.

Pages and posts

WordPress has two basic sections for uploading content. There are pages (which are defined as landing pages on your website), and there are posts (which are essentially blog posts). One could argue that this article could be use…

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