Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/NEYJcLjcpYM/state-cross-channel-paid-search-part-2-sem-tv-242727

In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.

The post The State Of Cross-Channel Paid Search, Part 2: SEM & TV…

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