In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.”
This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics.
Unfortunately, as soon as we realized infographics could boost brand visibility, the well-researched, carefully written, expertly designed infographics became a small minority in a proliferation of terrible infographics created solely for linkbait. With honest beginnings, infographics were now a value-sucking black hole in the content marketing universe.
This phenomenon led many to decree that infographics are dead, but it’s not true. When properly crafted, infographics, like other forms of visual content, are still highly effective at cutting through the clutter and engaging an online audience. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.
Thanks to technological advances such as the widespread adoption of mobile internet access, the average human now has a shorter attention span than a goldfish, which makes visual content even more essential for capturing people’s attention. It should come as no surprise that high-quality infographics are liked and shared three times more than any other type of content. So long as your goal is to provide value to your audience rather than generate linkbait, infographics are still highly effective as a content marketing tool.
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