Originally at https://searchenginewatch.com/2016/03/10/the-winners-and-losers-of-mobilegeddon-in-the-usa/

In the USA, mobilegeddon was much more successful in making website operators take note of Google’s mobile-friendly update than for any other country we looked at.

For the European search-markets, the worst mistake we found was companies not having a mobile-friendly version of their site.

In the USA, many website operators just made sure their homepages, and maybe a few content pages, were mobile-friendly. Thanks to the nature of the mobile-friendly update, which is considered on a URL by URL basis, these domains will still lose visibility on all non-mobile-friendly pages. This far from an ideal solution.

The website for Universal Studios Orlando is an example of ‘partially mobile optimised pages’. This causes the mobile visibility for the domain to be 48% less than the desktop visibility.

The domain is ranking for 2,450 top 100 keywords for the desktop search and 1,501 top 100 keywords for mobile, a 40% loss between the two. The Top 10 does not look much better, with a 36% difference.


Here we see the results of a ‘site:universalorlando.com’ query on a smartphone. A few of the results show the ‘Mobile-friendly’ badge, while many others are missing this mention.


There are a number of large domains with a similar problem. Some examples are Kayak.com (-31%), NBCsports.com (-53%) , NYC.gov (-35%), Kmart.com (-35%), Kohls.com (-35%), Remax.com (-40%), Census.gov (-43%), Priceline.com (-46%), 6pm.com (-46%) and Hotels.com (-3…

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