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This Brutally Honest Social Campaign Wants You to 'Seize the Cray'

Do you dream that your workweek mornings were filled with yoga, journalling, and eating farm fresh breakfasts? These things would make for a very relaxing morning, but according to a new video from Organic Valley, the reality for most working women is quite opposite.

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. The findings cited in the video come from a survey the company issued with SoundView Research in February 2016 among 1,000 American women ages 25 to 54 who work full time.

In addition to the video, the company has also created a dedicated microsite where visitors can take the survey and see colorful visuals of how they stack up against the results. As a reward for taking the survey, site visitors can score a coupon to try out the company’s new Organic Balance Protein Shake for free.

OrganicValley morning facts

This campaign follows “Save the Bros,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The effort helped the co-op become the first billion-dollar organic food company.

So, how can your brand “seize the cray?”

Tell It Like It Is

Jason Falls once wisely wrote on Convince & Convert, “When your brand is authentic, it is true to its mission and purpose….

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