After retiring the “Most Interesting Man in the World” in March 2016, Dos Equis is pitting its Facebook fan community against one another in pursuit of being named the most interesting person in the world.
The campaign is hosted on a dedicated microsite on DosEquis.com. Facebook enters the picture via a profile sync, from which the company has developed a proprietary algorithm that measures a few key attributes that rank how interesting you are. Attributes include your thirst for knowledge, worldliness, sense of adventure, and originality.
The process is very quick, after which you are given your ranking and details about how your ranking was calculated. This writer earned the coveted spot of the 270,832nd most interesting person in the world, which can apparently be re-calculated again in one week, offering much-needed time to become more interesting.
<img style='margin-right: auto;margin-left: auto' class="aligncenter size-full wp-image-33503" src="http://www.convinceandconvert.com/wp-content/uploads/2016/06/Dos-Equis-interesting-ranking-2.jpg" alt="Dos Equis interesting ranking 2" wid…
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