Originally at http://www.searchenginejournal.com/month-contentmarketing-november-2015/145551/

When creating content over and over again, it is really easy to get stuck in that rut of telling our audience what they should be doing. Hence, there are a bunch of articles, white papers, and podcasts with titles like “10 Ways to Write Awesome Content” and “The Super-Simple Method to Getting Better Content ROI.” Which can be totally useful. However, what is arguably even more useful is strategies we should avoid. So, I decided this month’s round-up on content marketing will focus on what not to do. Who says you have to make the mistake yourself to learn from it? […]

The post This Month in #ContentMarketing: November 2015 by @dantosz appeared first on Search Engine Journal.

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