Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/HLMpZNpltkw/top-4-challenges-marketing-startups-and-how-overcome-them

Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you’ll survive to tell the tale. You’ve got your idea in place and you’ve even written out a business plan that you’ll never use, but now you’re faced with getting this thing in front of people. Enter marketing. Marketing a startup is a whole different animal than marketing a traditional business or corporation.

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